and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

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GoPure Beauty

How GOPURE cut return processing time by 50% and eliminated manual returns - by switching to ClickPost

How GOPURE cut return processing time by 50% and eliminated manual returns - by switching to ClickPost

Book a demo
GoPure Beauty
50%
Less time processing returns
2 hours/day → 1 hour/day
5 hrs
Saved every week
80%
Automated returns
“ClickPost helped us create a return experience that fit our business instead of forcing us to fit the platform. They customized our workflows without additional costs or developer support. The automation they built for our returns, freed up 5 hours a week.”
Sandy Vangyi
GoPure Beauty

The Challenge

GOPURE faced two compounding problems that their previous platform could not solve.

1. Majority of returns required manual review before approval

A high proportion of GOPURE's returns came from recurring orders, each requiring manual review before it could be processed. One person was spending close to an hour every day on this alone.

2. Their Existing Returns Platform Was Too Rigid to Customise

GOPURE needed greater control over the returns experience for their customers. They wanted the flexibility to test different return journeys and offers to identify what delivered the best customer experience while reducing returns. Their previous platform made it difficult to configure these workflows seamlessly across different return reasons, subscription orders, and one-time purchases, limiting their ability to optimize the experience. Customizing the workflow required custom build out and came with a cost

Manual operational overhead kept growing with no automation on the roadmap

Before: ClickPost

After: ClickPost

Rigid priority flows - offers couldn’t be reliably configured

Fully customisable return portal logic

Manual approval required on majority of returns

Automated subscription detection and cancellation

~2 hours/day of manual returns work

~1 hour/day - 50% time reduction

High cost for custom built workflows

Lower cost and responsive, hands-on support

No automation roadmap

Custom automation built to GOPURE’s exact workflow

The ClickPost Solution

ClickPost worked with GOPURE to build a returns experience tailored to their workflow - not a generic out-of-the-box configuration. The implementation went live quickly with no IT team required.

Subscription Return Automation

ClickPost built a custom automation that identifies returns from customers who no longer wanted to continue their subscription and automatically cancels any active subscriptions. What previously required hours of daily manual review now happens seamlessly without human intervention.

Custom Return Portal Logic

Where their previous platform couldn't be configured to spec, ClickPost built the return experience GoPure asked for:

  • "Keep the product" offers displayed consistently at the right point in the flow
  • Offer visibility configured by product type and return reason
  • Custom business rules built specifically around GOPURE’s subscription model

Responsive, Hands-On Product Development

GoPure specifically cited ClickPost product team’s proactiveness as a material differentiator from their Loop Returns experience - responsive, solution-oriented, and willing to build what the business needed.

Results

Result

Impact

75% reduction in return processing time

2 hours/day → 1 hour/day, every day

5 hours saved per week

A near full-time resource freed for higher-value work

100% automation of subscription returns

subscription cancellations handled with zero manual review

Lower platform cost vs. Loop Returns

Meaningful monthly saving on platform fees (see metrics table below)

Hands-on support and custom development

Responsive team built automation Loop could not provide
About the company
Founded by skincare industry professionals, GOPURE makes effective, accessible skincare products sold across TikTok, Amazon, Target, and direct-to-consumer channels. The brand operates in the US, UK, Canada, New Zealand, and Australia.
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Skincare / Beauty
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