and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

91ÊÓƵ

Assess Your Post-Purchase Brand Readiness Start Assessment

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Post-Purchase Experience
Order Editing Self-serve order edits Branded Tracking Reduces WISMO by 60% Returns & Exchanges Self-serve returns portal Returns Protection Protect every shipment
Featured
Experience ClickPost Experience ClickPost Explore order edits, tracking, and returns in a live demo See how it works
By Team
CX & Support Fewer tickets, faster resolutions Ecommerce Ops Automate carrier and returns ops Retention & Growth Post-purchase that drives repeat sales
Industry
Fashion & Apparel Turn returns into exchanges Beauty & Cosmetics Faster delivery for high-repeat brands Health & Wellness Compliant, on-time shipping Consumer Electronics Secure, tracked high-value orders Sports & Fitness Reliable delivery at scale Home & Decor Bulky and B2B shipping made simple
GoPure Beauty GoPure Beauty How GOPURE cut return processing time by 50% and eliminated manual returns - by switching to ClickPost Read the story
Integrations
Carriers 700+ carriers API Ecommerce Platforms Shopify, Magento & more WMS/OMS Warehouse & order systems Communication Gateways SMS and email
Everything You Ship on One API Everything You Ship on One API Wire ClickPost into your carriers, storefront, OMS/WMS/ERP and messaging. Browse integrations
Resources
Blog Deep dives & guides Ecommerce Tools Free Tools, Real Results ROI Calculator Do the Math on Growth Assessment Know Where You Stand Ebooks Playbooks Worth Downloading
Post-purchase fit assessment Post-purchase fit assessment Which post-purchase gaps are quietly costing you the most? Start the assessment
India US
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Post-Purchase Platform for Beauty Brands

Post-Purchase, Built for How Beauty Brands Grow

Branded order tracking, easy returns, and proactive delivery updates for beauty brands. Cut WISMO tickets and grow repeat purchases with ClickPost.

Book a free demo
See how it works
Beauty & Cosmetics - Banner
4.8
Rating Stars - Grey

Trusted by 600+ global brands

EXPLORE THE PLATFORM

How ClickPost powers beauty post-purchase
Why beauty is different

Why beauty is different

Repeat-driven revenue, fragile parcels, and hygiene rules that limit what comes back.
Returns WISMO Hygiene
See the numbers
Four pillars of post-purchase

Four pillars of post-purchase

Branded tracking, exchange-first returns, delivery visibility, and analytics.
Tracking Exchanges Analytics
Explore capabilities
Revenue levers

Revenue levers

Order editing, returns protection, and post-purchase upsell.
Order edits Upsell Protection
See revenue moves

WHY BEAUTY IS DIFFERENT

Beauty lives or dies on the second order, not the first.

Serums, shampoos, and cosmetics get bought again and again. So a single bad delivery or a clumsy return doesn't cost you one sale. It costs you the whole customer.

A bad delivery ends the relationship

A leaking bottle or a melted balm does more than trigger a refund. It ends a repeat relationship worth far more than one order, and the review usually follows.

Launches and drops spike WISMO

Beauty runs on limited launches, influencer drops, and sampling. Each one floods support with "where is my order" tickets, right when your team has the least room.
~10%
of beauty and health orders are returned, lower than apparel but harder to resell.
30–40%
of customers reorder from beauty brands, one of the highest repeat rates in ecommerce.
20–30%
of an item's value gets eaten by processing a single return.
50%+
of US shoppers say a damaged or leaking delivery would stop them reordering.

Sourced from National Retail Federation reports and industry benchmarks on ecommerce return costs and repeat-purchase rates.

HOW CLICKPOST HELPS

Own the whole journey, from doorstep to the way back
ClickPost runs tracking, returns, exchanges, and carrier decisions from one platform, so every post-purchase moment builds retention instead of eroding it.

Keep shoppers on your brand, not the carrier's site

Proactive updates by email and SMS at every milestone, on a branded tracking page that looks like your store. Fewer "where is my order" tickets during launches and drops.
  • Mobile-first branded tracking page
  • Milestone alerts by email, SMS, and push
  • Estimated delivery dates that set expectations

Use case

A skincare brand sends proactive SMS at each milestone during an influencer drop, keeping shoppers on a branded page instead of the carrier's site.

Business impact

Fewer WISMO tickets and more engagement on the brand's own domain.
Frame 2147228189 (1)

Turn a return into an exchange or credit, not a loss

A self-service portal applies hygiene and eligibility rules, then offers a shade swap, an exchange, or store credit, so revenue stays inside the brand.
  • Branded self-service returns portal
  • Rule-based exchange and store-credit prompts
  • Return tracking so shoppers stop chasing status

Use case

A shopper wants to return an opened serum. The portal applies policy and offers store credit toward a better-fit product instead of a refund.

Business impact

More returns kept as exchanges or credit, protecting margin on items you can't resell.
Frame 2147228189

Catch delayed and mishandled parcels before they leak revenue

Beauty ships fragile, sometimes temperature-sensitive parcels across UPS, USPS, FedEx, and regional carriers. ClickPost tracks every parcel in one place and flags stuck shipments early.
  • Unified tracking across US carriers
  • Early alerts on delayed and stuck shipments
  • Accurate delivery dates that hold up at peak

Use case

During a summer launch, a brand catches heat-delayed shipments in the control tower and reships before customers report melted product.

Business impact

Fewer damaged-delivery complaints and stronger repeat rates.
Frame 2147228190

Feed return and reorder data back into product and merchandising

See why items come back by SKU and reason, and where repeat orders come from, then act on it. Post-purchase data becomes a signal for your product pages and buying decisions.
  • Return reason and exchange reporting
  • Repeat-order and carrier performance visibility
  • Signals your merchandising team can use

Use case

Analytics show a foundation shade has high returns for "wrong tone." The team improves the shade finder and returns fall.

Business impact

Higher repeat rate and clear data for product and buying decisions.
Frame 2147228191
BEYOND TRACKING AND RETURNS

Keep more of every order, and grow it.

Beauty shoppers reorder, subscribe, and keep opening the order page. ClickPost adds three revenue moves built for exactly that behavior.

Frame 1
BEFORE IT SHIPS · ORDER EDITING

Let shoppers fix the order before the box leaves

Customers edit shade, variant, quantity, and address themselves from the order page, inside a window you set, so a wrong shade gets fixed instead of returned and written off.
  • Self-serve shade, variant, and address edits
  • Address validation pre-dispatch
  • Merchant-set edit window with 3PL sync
30% fewer order-change tickets
Frame 3
PROTECT REVENUE · RETURNS PROTECTION

Protect margin on returns you can't resell

ClickPost segments high-risk shoppers and applies eligibility rules by customer, region, or SKU, so hygiene-limited items are handled by policy instead of case by case.
  • AI segments serial returners
  • Eligibility enforcement by customer or SKU
  • Package protection for lost or damaged orders
30% of returns revenue protected
Frame 1618873241 (2)
GROW AOV · POST-PURCHASE UPSELL

Prompt the reorder while attention is high

ClickPost surfaces AI-picked replenishment and routine add-ons on tracking and order pages and inside the returns flow, so one order becomes the next one.
  • AI reorder prompts on tracking pages
  • Routine add-ons during returns flow
  • Upsell and replenishment that lift AOV
+AOV from post-purchase recommendations

GETTING STARTED

Go live on ClickPost without rebuilding your stack

div.cp-roi__hvis (21)

Connect your store and carriers

Plug ClickPost into Shopify or your commerce platform and link your US carriers through a single API.
div.cp-roi__hvis (22)

Brand tracking and returns

Match the tracking page, returns portal, and notifications to your look and voice. Set exchange rules once.
div.cp-roi__hvis (23)

Watch WISMO and refunds drop

Proactive updates cut support load and exchange prompts hold revenue. Analytics show what is working.
THE LEADER IN POST-PURCHASE

Powering 600+ leading retail brands

From the first tracking scan to the final return, ClickPost powers everything that happens after checkout.

  • BG

    We’ve been using Clickpost and it’s genuinely been super helpful. The post-purchase upsells have been a solid bonus for incremental revenue.

    Samarth Sindhi
    Samarth Sindhi
    Chief Executive Officer, MarsGHC
  • Birkenstock - Testimonial Image

    ClickPost’s team were experts in their systems and integrated seamlessly with ours. They proactively resolved every issue, ensuring a smooth experience.

    Sonali Das
    Sonali Das
    D2C Tech and Product Head, Birkenstock
  • VanillaPura - BG

    Great experience and fantastic support from ClickPost. This immediately cut our top post-purchase support tickets, making ROI easy to quantify. Plus, the customization features and upsell tools help increase AOV. Highly recommend.

    Paul Fulton
    Paul Fulton
    VanillaPura
  • GOPURE - Slider BG

    ClickPost helped us create a return experience that fit our business instead of forcing us to fit the platform. They customized our workflows without additional costs or developer support. The automation they built for our returns, freed up 5 hours a week.

    Sandy Vangyi
    Sandy Vangyi
    Director of CX, GOPURE

Easily integrates with all your systems

  • 600+ Carrier Partners
  • 75+ Communication Gateways
  • 50+ Storefronts, OMS, WMS
  • Shopify
  • Magento
  • Klaviyo
  • Attentive
  • Shipbob
  • Shiphero
  • UPS
  • USPS
See all integrations
Proof & recognition

Rated 4.8 on G2. Named a Leader in returns. Enterprise-grade security.

users-love-us G2 2026 JAN 1
Momentum Leader Jan 2026 1
Users Most Likely To Recommend - G2
m5_badge_high_performer
Enterprise-grade certifications
ISO 27001 SOC 2 Type II GDPR Compliant CCPA Compliant
4.8 Ratting Stars - White
4.4 Rating Stars White 4.4

Make Every Delivery the
Start of the Next Reorder

High-repeat beauty brands turn the tracking page into the next reorder and stop fielding where-is-my-order tickets. See it on your catalog in 30 minutes.
Book a demo
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