How does ClickPost drive retention and revenue?

By making post-purchase a channel: exchange-first returns keep revenue in the store, branded tracking pages upsell your highest-intent traffic, and segmented journeys bring customers back for the next order.

What is an exchange-first return?

The return flow leads with a size swap, color change, or store credit before offering a refund. It keeps the customer and the revenue, and around 54% of returns stay as exchanges.

How does instant exchange work without adding refund risk?

Instant exchange ships the replacement before the original comes back, with policy rules by product and segment deciding who qualifies. You keep the sale moving for trusted customers while your rules hold the line on the cases that need a returned item first.

Do branded tracking pages really upsell?

Shoppers visit tracking several times per order. Putting personalized recommendations and offers on that page, on your domain, turns otherwise idle traffic into a measurable revenue line instead of a status check the carrier owns.

How do we attribute the revenue back to post-purchase?

ClickPost reports revenue retained through exchanges, upsell from tracking recommendations, and repeat-purchase lift by segment in one view. It connects to Klaviyo and your analytics stack, so those numbers sit alongside the rest of your reporting.

Can we personalize by customer segment?

Yes. Journeys, offers, and return policies key off customer value and history, so VIPs get a smoother path and at-risk buyers get win-back incentives.

Post-Purchase Platform for CX & Support Teams [US]

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4.8

Cut WISMO tickets by 60%,without adding headcount

Deflect WISMO tickets, automate delivery updates, and give agents full order context. Help CX and support teams cut volume and response time with ClickPost.

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Trusted by 450+ global brands

WISMO floods the queue

Up to 60% of tickets are “where is my order” — pure status checks that never needed a person.

60% of tickets are pure status checks

Manual carrier lookups

Agents jump between UPS, FedEx, and USPS portals to piece together one shipment’s status.

3-4 portals checked per shipment

Returns back-and-forth

Size swaps and refunds turn into long email threads instead of a two-tap self-serve flow.

54% of returns kept as exchanges with self-serve

No single order view

Order, shipment, and returns data live in different tools, so agents lack the full picture.

47% higher NPS with unified order context

Answer “where is it” before they ask

A branded tracking page with live, carrier-agnostic updates over SMS and email, so shoppers self-serve the answer on your storefront.

Real-time status across 500+ carriers
Proactive delay and exception alerts
Your logo, your domain, your upsells

Use case

A shopper checks their order on your branded page with live SMS updates, not the carrier’s site.

Business impact

Fewer WISMO tickets and more traffic on your own domain.

Let shoppers fix it themselves

Address changes, size swaps, and exchanges happen in a guided flow, no ticket required, with refund-or-exchange decisions running on your policy.

60-minute self-serve order edit window
Exchange-first returns keep the revenue
Automated policy rules per segment

Use case

A size-swap request resolves in a guided self-serve flow with no agent touch.

Business impact

Most edits and returns never reach the queue.

Give agents the full order in one screen

When a ticket does need a human, the agent sees the order, live shipment, and returns history together, with AI-suggested next steps.

Order, tracking, and returns in one timeline
AI-suggested resolutions and macros
Syncs with Gorgias, Zendesk, and Kustomer

Use case

An agent opens a ticket and sees order, shipment, and returns together with a suggested fix.

Business impact

Faster handle time on the tickets that do need a person.

60%

Fewer WISMO tickets

47%

Higher customer NPS

54%

Returns kept as exchanges

74%

Of shoppers expect live tracking

Blogs

Ship smarter, read first

Practical guides on tracking, delivery, and returns from the teams solving post-purchase every day.

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Ecommerce tools

Free tools, real results

Calculators, benchmarks, and utilities built to fix the post-purchase metrics that move revenue.

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Assessment

Know where you stand

Answer a few questions and see how your post-purchase experience stacks up against leading US retailers.

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Ebooks

Playbooks worth downloading

Deep-dive guides on cutting WISMO tickets, streamlining returns, and turning one-time buyers into repeat customers.

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ROI calculator

Do the math on growth

See what faster returns, fewer delivery exceptions, and proactive tracking are worth to your revenue.

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Post-purchase that plugs into
your existing stack

600+ Carrier Partners
75+ Communication Gateways
50+ Storefronts, OMS, WMS

Shopify
Magento
Klaviyo
Attentive
Shipbob
Shiphero
UPS
USPS

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What does the Returns calculator estimate?

It estimates the revenue you keep by converting refunds into exchanges and store credit, plus the processing cost you save per return. Instead of measuring return rate, it measures retained revenue, which is the number that actually protects margin.

What inputs does it need?

Your return rate, average order value, the split between refunds and exchanges today, and your cost to process one return. Defaults are provided, but this tab is most accurate when you enter your own return and processing numbers.

Are the default return-rate benchmarks realistic for our category?

They are category-aware, since a healthy return rate for apparel looks nothing like one for electronics or beauty. The calculator starts from US category averages and lets you set your own rate, so the estimate reflects what you actually see, not a blended number.

How does exchange-first keep revenue instead of forcing a repurchase?

The return flow leads with a size swap, color change, or store credit before it offers a refund, so the customer stays and the order value stays with you. A large share of would-be refunds convert to exchanges when the flow is built this way.

Can we set policy for refunds, exchanges, and store credit?

Yes, you set the rules. Policies decide which outcomes each customer sees, by product and segment, and you can offer bonus credit for exchanges or apply a fee on refund-heavy behavior. The flow only presents what your policy allows.

What's the payback, and what lift can we expect?

Payback comes from two places at once: revenue retained on each exchange and lower processing cost per return. The lift scales with your return volume and how refund-heavy you are today, so higher-return categories like apparel usually see the biggest gain.