and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

91ÊÓƵ

Assess Your Post-Purchase Brand Readiness Start Assessment

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Post-Purchase Experience
Order Editing Self-serve order edits Branded Tracking Reduces WISMO by 60% Returns & Exchanges Self-serve returns portal Returns Protection Protect every shipment
Featured
Experience ClickPost Experience ClickPost Explore order edits, tracking, and returns in a live demo See how it works
By Team
CX & Support Fewer tickets, faster resolutions Ecommerce Ops Automate carrier and returns ops Retention & Growth Post-purchase that drives repeat sales
Industry
Fashion & Apparel Turn returns into exchanges Beauty & Cosmetics Faster delivery for high-repeat brands Health & Wellness Compliant, on-time shipping Consumer Electronics Secure, tracked high-value orders Sports & Fitness Reliable delivery at scale Home & Decor Bulky and B2B shipping made simple
GoPure Beauty GoPure Beauty How GOPURE cut return processing time by 50% and eliminated manual returns - by switching to ClickPost Read the story
Integrations
Carriers 700+ carriers API Ecommerce Platforms Shopify, Magento & more WMS/OMS Warehouse & order systems Communication Gateways SMS and email
Everything You Ship on One API Everything You Ship on One API Wire ClickPost into your carriers, storefront, OMS/WMS/ERP and messaging. Browse integrations
Resources
Blog Deep dives & guides Ecommerce Tools Free Tools, Real Results ROI Calculator Do the Math on Growth Assessment Know Where You Stand Ebooks Playbooks Worth Downloading
Post-purchase fit assessment Post-purchase fit assessment Which post-purchase gaps are quietly costing you the most? Start the assessment
India US
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Retention starts after checkout

Post-Purchase Built for Subscription Wellness Brands

Keep health and wellness shoppers informed with branded tracking, fast returns, and delivery alerts. Lower support volume and build loyalty with ClickPost.

Book a free demo
See how it works
Health & Wellness - Banner
4.8
Rating Stars - Grey

Trusted by 600+ global brands

EXPLORE THE PLATFORM

How ClickPost works
for wellness post-purchase
Why wellness is different

Why wellness is different

Subscription-driven revenue, strict compliance, and churn that starts with a late box.
Returns WISMO Compilance
See the numbers
Four pillars of post-purchase

Four pillars of post-purchase

Branded tracking, exchange-first returns, delivery visibility, and analytics.
Tracking Exchanges Analytics
Explore capabilities
Revenue levers

Revenue levers

Order editing, returns protection, and post-purchase upsell.
Order edits Upsell Protection
See revenue moves

WHY WELLNESS IS DIFFERENT

Wellness revenue is a routine, and a missed delivery breaks it.

Supplements and wellness products are consumed on a schedule, so a late or lost shipment does not just delay one order, it interrupts the habit that keeps a subscriber paying.

A missed box breaks the habit

When a monthly supply arrives late, the routine lapses and the subscriber starts to question the plan. One fulfillment miss can undo months of retention work.

Compliance and consumables limit returns

Ingested products carry rules and rarely come back for resale. Returns need clear policy, records, and the right resolution, or they turn into refunds and risk.
up to 40%
of subscription churn can trace back to a poor delivery or fulfillment experience.
up to 60%
of wellness revenue can come from subscriptions and repeat orders.
most
of consumables cannot be resold once returned, so a refund is a full loss and a compliance task.
80%+
of shoppers expect proactive delivery updates on a recurring order.

Return-rate benchmarks from National Retail Federation, Statista, and Shopify category research

HOW CLICKPOST HELPS

Own the whole journey from doorstep to the way back.

ClickPost runs tracking, returns, exchanges, and carrier decisions from one platform, so every recurring order keeps the routine, and the subscriber, intact.

Keep subscribers on your brand, not the carrier's site

Proactive updates by email and SMS at every milestone, plus a branded tracking page that looks like your store. Fewer "where is my order" tickets on recurring orders.
  • Mobile-first branded tracking page
  • Milestone alerts by email, SMS, and push
  • Estimated delivery dates that set expectations

Use case

A supplements brand sends proactive SMS on every monthly refill, so subscribers know the box is on the way and stop opening tickets.

Business impact

Up to 60% lower WISMO queries and fewer delivery-driven cancellations.
Frame 2147228189 (1)

Turn a return into an exchange or credit, handled by policy

A self-service portal applies compliance and eligibility rules, then offers an exchange or store credit, so consumable returns are consistent and defensible.
  • Branded self-service returns portal
  • Rule-based exchange and store-credit prompts
  • Return tracking so shoppers stop chasing status

Use case

A footwear brand defaults every size-related return to an exchange flow, prompting a new size before a refund is offered.

Business impact

Higher exchange-to-refund ratio keeps revenue in the business instead of leaving as a refund.
Frame 2147228189

Catch late refills before a subscriber cancels

Wellness ships recurring orders across UPS, USPS, FedEx, and regional carriers, and a late refill is a churn risk. ClickPost tracks every parcel in one place and flags delayed and stuck shipments early.
  • Unified tracking across US carriers
  • Early alerts on delayed and stuck shipments
  • Accurate delivery dates that hold up at peak

Use case

A brand catches delayed monthly refills in the control tower and notifies subscribers before the routine lapses.

Business impact

Fewer delivery-driven cancellations and higher retention.
Frame 2147228190

Feed return and churn signals back into product and retention

See why items come back and where subscribers drop off by SKU and reason, then act on it. Post-purchase data becomes a retention signal.
  • Return reason and exchange reporting
  • Subscription and carrier performance visibility
  • Signals your retention team can use

Use case

Analytics show cancellations spike after a late second shipment. The team fixes the carrier route and churn falls.

Business impact

Higher retention and clear data for product and subscription decisions.
Frame 2147228191
BEYOND TRACKING AND RETURNS

Keep more of every order, and grow it.

Wellness customers subscribe, refill, and keep opening the order page. ClickPost adds three revenue moves built for exactly that behavior.

Frame 1
BEFORE IT SHIPS · ORDER EDITING

Let subscribers fix the order before the box leaves

Customers edit variant, quantity, frequency, and address themselves from the order page, inside a window you set, so a change gets handled instead of causing a return or a cancellation.
  • Self-serve shade, variant, and address edits
  • Address validation pre-dispatch
  • Merchant-set edit window with 3PL sync
30% fewer order-change tickets
Frame 3
Handle consumable returns by policy, not case by case

Handle consumable returns by policy, not case by case

ClickPost segments high-risk shoppers and applies eligibility rules by customer, region, or SKU, so compliance-limited items are resolved consistently and abuse is contained.
  • AI segments serial returners
  • Eligibility enforcement by customer or SKU
  • Package protection for lost or damaged orders
30% of returns revenue protected
GROW AOV · POST-PURCHASE UPSELL

Prompt the refill and the next regimen step

ClickPost surfaces AI-picked refills and complementary products on tracking and order pages and inside the returns flow, so a single order becomes a subscription.
  • AI refill prompts on tracking pages
  • Regimen add-ons during returns flow
  • Upsell and replenishment that lift AOV
+AOV from post-purchase recommendations

GETTING STARTED

Live on ClickPost without rebuilding your stack

div.cp-roi__hvis (21)

Connect your store and carriers

Plug ClickPost into Shopify or your commerce platform and link your US carriers through a single API.
div.cp-roi__hvis (22)

Brand tracking and returns

Match the tracking page, returns portal, and notifications to your look and voice. Set exchange rules once.
div.cp-roi__hvis (23)

Watch WISMO and refunds drop

Proactive updates cut support load and exchange prompts hold revenue. Analytics show what is working.
THE LEADER IN POST-PURCHASE

Powering 600+ leading retail brands

From the first tracking scan to the final return, ClickPost powers everything that happens after checkout.

  • BG

    We’ve been using Clickpost and it’s genuinely been super helpful. The post-purchase upsells have been a solid bonus for incremental revenue.

    Samarth Sindhi
    Samarth Sindhi
    Chief Executive Officer, MarsGHC
  • Birkenstock - Testimonial Image

    ClickPost’s team were experts in their systems and integrated seamlessly with ours. They proactively resolved every issue, ensuring a smooth experience.

    Sonali Das
    Sonali Das
    D2C Tech and Product Head, Birkenstock
  • VanillaPura - BG

    Great experience and fantastic support from ClickPost. This immediately cut our top post-purchase support tickets, making ROI easy to quantify. Plus, the customization features and upsell tools help increase AOV. Highly recommend.

    Paul Fulton
    Paul Fulton
    VanillaPura
  • GOPURE - Slider BG

    ClickPost helped us create a return experience that fit our business instead of forcing us to fit the platform. They customized our workflows without additional costs or developer support. The automation they built for our returns, freed up 5 hours a week.

    Sandy Vangyi
    Sandy Vangyi
    Director of CX, GOPURE
Proof & recognition

Rated 4.8 on G2. Named a Leader in returns. Enterprise-grade security.

users-love-us G2 2026 JAN 1
Momentum Leader Jan 2026 1
Users Most Likely To Recommend - G2
m5_badge_high_performer
Enterprise-grade certifications
ISO 27001 SOC 2 Type II GDPR Compliant CCPA Compliant
4.8 Ratting Stars - White
4.4 Rating Stars White 4.4

Ship Compliant, On Time, and Without the
Support Load

Keep subscribers informed with proactive alerts and run compliant returns without the manual work. Walk through it on your real order flow.
Book a demo
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