and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

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Assess Your Post-Purchase Brand Readiness Start Assessment

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Post-Purchase Experience
Order Editing Self-serve order edits Branded Tracking Reduces WISMO by 60% Returns & Exchanges Self-serve returns portal Returns Protection Protect every shipment
Featured
Experience ClickPost Experience ClickPost Explore order edits, tracking, and returns in a live demo See how it works
By Team
CX & Support Fewer tickets, faster resolutions Ecommerce Ops Automate carrier and returns ops Retention & Growth Post-purchase that drives repeat sales
Industry
Fashion & Apparel Turn returns into exchanges Beauty & Cosmetics Faster delivery for high-repeat brands Health & Wellness Compliant, on-time shipping Consumer Electronics Secure, tracked high-value orders Sports & Fitness Reliable delivery at scale Home & Decor Bulky and B2B shipping made simple
GoPure Beauty GoPure Beauty How GOPURE cut return processing time by 50% and eliminated manual returns - by switching to ClickPost Read the story
Integrations
Carriers 700+ carriers API Ecommerce Platforms Shopify, Magento & more WMS/OMS Warehouse & order systems Communication Gateways SMS and email
Everything You Ship on One API Everything You Ship on One API Wire ClickPost into your carriers, storefront, OMS/WMS/ERP and messaging. Browse integrations
Resources
Blog Deep dives & guides Ecommerce Tools Free Tools, Real Results ROI Calculator Do the Math on Growth Assessment Know Where You Stand Ebooks Playbooks Worth Downloading
Post-purchase fit assessment Post-purchase fit assessment Which post-purchase gaps are quietly costing you the most? Start the assessment
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Post-purchase for US consumer electronics brands

Post-Purchase, Built for How Electronics Brands Deliver

Branded tracking, delivery updates, and streamlined returns for electronics brands shipping high-value orders. Cut WISMO and protect margin with ClickPost.

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See how it works
Consumer Electronics - Banner
4.8
Rating Stars - Grey

Trusted by 450+ global brands

EXPLORE THE PLATFORM

How ClickPost works
for Electronics post-purchase
Why fashion is different

Why electronic is different

High-value orders, delivery anxiety, and costly returns that are rarely faulty.
Returns WISMO No Fault
See the numbers
Four pillars of post-purchase

Four pillars of post-purchase

Branded tracking, exchange-first returns, delivery visibility, and analytics.
Tracking Exchanges Analytics
Explore capabilities
Revenue levers

Revenue levers

Order editing, returns protection, and post-purchase upsell.
Order edits Upsell Protection
See revenue moves

WHY ELECTRONICS IS DIFFERENT

Electronics carries the highest order value and the most delivery risk in retail.

Shoppers spend more per order and worry about theft, damage, and whether the box will actually work, so every delivery and every return carries real weight.

No fault found sends it back

Most returned electronics work fine. Setup confusion, compatibility, and second thoughts drive returns that a refund never solves, so the margin and the customer both walk out the door.

High value spikes WISMO and theft worry

A high-value parcel gets tracked obsessively and makes an easy target for porch theft. Every launch and every holiday floods support with status and "where is it" tickets.
15–20%
of consumer electronics orders are returned, above the retail average near 19%.
up to 65%
of returned electronics are found to have no fault at all.
20–50%
of an order's value can be lost to return shipping, testing, and restocking.
80%+
of shoppers track a high-value order daily until it arrives.

Return-rate benchmarks from National Retail Federation, Statista, and Shopify category research

HOW CLICKPOST HELPS

Own the whole journey from
doorstep to the way back
ClickPost runs tracking, returns, exchanges, and carrier decisions from one platform, so every post-purchase moment builds trust instead of tickets.

Keep anxious buyers on your brand, not the carrier's site

Proactive updates by email and SMS at every milestone, plus a branded tracking page that looks like your store. High-value buyers stop refreshing the carrier site and stop opening tickets.
  • Mobile-first branded tracking page
  • Milestone alerts by email, SMS, and push
  • Estimated delivery dates that set expectations

Use case

An audio brand sends proactive SMS at every milestone on a high-value order, keeping the buyer on a branded page instead of the carrier site.

Business impact

Up to 60% lower WISMO queries and calmer buyers on the brand's own domain.
Frame 2147228189 (1)

Turn a return into a fix or an exchange, not a refund

A self-service portal offers setup help and compatibility checks first, then an exchange or replacement, so a working unit is not lost to a refund.
  • Branded self-service returns portal
  • Troubleshooting and exchange prompts before refund
  • Return tracking so shoppers stop chasing status

Use case

A buyer starts a return for headphones that "will not pair." The portal walks through pairing, resolves it, and cancels the return.

Business impact

Fewer no-fault returns and more revenue kept inside the brand.
Frame 2147228189

Catch delayed and stuck high-value parcels early

Electronics ships across UPS, USPS, FedEx, and regional carriers, and a lost high-value parcel is an expensive claim. ClickPost tracks every parcel in one place and flags delayed and stuck shipments early.
  • Unified tracking across US carriers
  • Early alerts on delayed and stuck shipments
  • Accurate delivery dates that hold up at peak

Use case

During a launch, a brand catches 150+ delayed shipments in the control tower and notifies customers before they open tickets or file claims.

Business impact

Exceptions resolved before customers notice, fewer claims and higher NPS.
Frame 2147228190

Feed return reasons back into product and support docs

See why units come back by SKU, reason, and firmware, then act on it. Return data becomes a signal for your product pages, setup guides, and QA.
  • Return reason and exchange reporting
  • Carrier and delivery performance visibility
  • Signals your product and support teams can use

Use case

Analytics show a speaker has 30% returns for "will not connect." The team rewrites the setup guide and the return rate falls.

Business impact

Higher customer NPS and clear data for product and support decisions.
Frame 2147228191
BEYOND TRACKING AND RETURNS

Keep more of every order, and grow it.

Electronics buyers second-guess the spec, worry about the parcel, and keep opening the order page. ClickPost adds three revenue moves built for exactly that behavior.

BEFORE IT SHIPS · ORDER EDITING

Let shoppers fix the order before the box leaves

Customers correct model, color, quantity, and address themselves from the order page, inside a window you set, so a wrong pick gets fixed instead of shipped and returned.
  • Self-serve shade, variant, and address edits
  • Address validation pre-dispatch
  • Merchant-set edit window with 3PL sync
30% fewer order-change tickets
PROTECT REVENUE · RETURNS PROTECTION

Stop no-fault and serial returns from eating margin

ClickPost segments high-risk shoppers and applies eligibility rules by customer, region, or SKU, and protects high-value parcels against loss and damage in transit.
  • AI segments serial returners
  • Eligibility enforcement by customer or SKU
  • Package protection for lost or damaged orders
30% of returns revenue protected
GROW AOV · POST-PURCHASE UPSELL

Sell the accessories while attention is high

ClickPost surfaces AI-picked accessories and warranties on tracking and order pages and inside the returns flow, so a single order becomes a bigger basket.
  • AI recommendations on tracking pages
  • Accessories and warranties during returns flow
  • Upsell revenue that lifts AOV
+AOV from post-purchase recommendations

GETTING STARTED

Live on ClickPost without rebuilding your stack

div.cp-roi__hvis (21)

Connect your store and carriers

Plug ClickPost into Shopify or your commerce platform and link your US carriers through a single API.
div.cp-roi__hvis (22)

Brand tracking and returns

Match the tracking page, returns portal, and notifications to your look and voice. Set exchange rules once.
div.cp-roi__hvis (23)

Watch WISMO and refunds drop

Proactive updates cut support load and exchange prompts hold revenue. Analytics show what is working.
THE LEADER IN POST-PURCHASE

Powering 600+ leading retail brands

From the first tracking scan to the final return, ClickPost powers everything that happens after checkout.

  • BG

    We’ve been using Clickpost and it’s genuinely been super helpful. The post-purchase upsells have been a solid bonus for incremental revenue.

    Samarth Sindhi
    Samarth Sindhi
    Chief Executive Officer, MarsGHC
  • Birkenstock - Testimonial Image

    ClickPost’s team were experts in their systems and integrated seamlessly with ours. They proactively resolved every issue, ensuring a smooth experience.

    Sonali Das
    Sonali Das
    D2C Tech and Product Head, Birkenstock
  • VanillaPura - BG

    Great experience and fantastic support from ClickPost. This immediately cut our top post-purchase support tickets, making ROI easy to quantify. Plus, the customization features and upsell tools help increase AOV. Highly recommend.

    Paul Fulton
    Paul Fulton
    VanillaPura
  • GOPURE - Slider BG

    ClickPost helped us create a return experience that fit our business instead of forcing us to fit the platform. They customized our workflows without additional costs or developer support. The automation they built for our returns, freed up 5 hours a week.

    Sandy Vangyi
    Sandy Vangyi
    Director of CX, GOPURE
Proof & recognition

Rated 4.8 on G2. Named a Leader in returns. Enterprise-grade security.

users-love-us G2 2026 JAN 1
Momentum Leader Jan 2026 1
Users Most Likely To Recommend - G2
m5_badge_high_performer
Enterprise-grade certifications
ISO 27001 SOC 2 Type II GDPR Compliant CCPA Compliant
4.7 Ratting Stars - White
4.4 Rating Stars White 4.4

Protect High-Value Orders From
Cart to Doorstep

Track fragile, high-AOV orders closely and manage warranty returns from one place. Book a 30-minute demo mapped to your shipments.
Book a demo
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