and runs during HTML parse, but hubspotutk is set by
js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie
does not exist yet, so a single read returns nothing and the visitor gets no
external ID at all — and a first visit is exactly what an ad click is. So
poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays
a queue, so an init queued a second or two in still lands before any events
are transmitted. */
(function attachExternalId() {
var attempts = 0;
var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */
var timer = null;
function tryAttach() {
var raw = getExternalId();
if (!raw) {
if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer);
return;
}
if (timer) clearInterval(timer);
sha256Hex(raw).then(function (hash) {
oaiq("init", { user: { external_id_sha256: hash } });
}).catch(function () {});
}
tryAttach(); /* returning visitor: immediate */
if (!getExternalId()) timer = setInterval(tryAttach, 200);
})();
/* ---------------------------------------------------------------------------
2. Load the SDK off the critical path
Whichever comes first: the main thread going idle after load, or the first
sign of real user intent. No preconnect on purpose — a TLS handshake during
LCP for a script we deliberately deferred is a net loss.
Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms.
------------------------------------------------------------------------ */
var loaded = false;
var INTENT = ["pointerdown", "keydown", "scroll"];
function loadSdk() {
if (loaded) return;
loaded = true;
INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); });
var s = document.createElement("script");
s.src = SDK;
s.async = true;
s.fetchPriority = "low";
document.head.appendChild(s);
}
INTENT.forEach(function (t) {
addEventListener(t, loadSdk, { passive: true, once: true });
});
addEventListener("load", function () {
window.requestIdleCallback
? requestIdleCallback(loadSdk, { timeout: 2500 })
: setTimeout(loadSdk, 1500);
}, { once: true });
/* ---------------------------------------------------------------------------
3. Conversion id
sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex,
"lead_" prefix.
- email lowercased/trimmed so casing does not fork the id
- formId keeps two different forms in the same hour from colliding
- the hour bucket is only the server's fallback; the id computed here is
sent to the relay verbatim, so the two paths cannot disagree even when
a submit straddles an hour boundary
Ads Manager's own sample omits event_id. We send it so the pixel event and
the relay event collapse into one conversion instead of counting twice.
------------------------------------------------------------------------ */
function buildEventId(email, formId) {
var seed = [
String(email || "").trim().toLowerCase(),
String(formId || ""),
new Date().toISOString().slice(0, 13)
].join("|");
return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) {
var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) {
return b.toString(16).padStart(2, "0");
}).join("");
return "lead_" + hex.slice(0, 20);
});
}
/* Guards a re-fire from the history.pushState that book-a-demo-core.js runs
after submit, and from back-navigation onto the same state. */
function firedOnce(id) {
try {
if (sessionStorage.getItem("oaiq_" + id)) return true;
sessionStorage.setItem("oaiq_" + id, "1");
return false;
} catch (e) {
return false; /* private mode / blocked storage: fire rather than lose it */
}
}
/* Path 2. keepalive lets the request finish even if the page navigates away.
Failures are swallowed deliberately: a reporting call must never surface an
error to someone who just submitted a form.
The relay hashes the email server-side into user.emails_sha256 and adds the
caller's IP and user agent, so this event carries the same match signals the
pixel gets for free. */
function sendToRelay(email, formId, eventType, eventId) {
try {
var payload = {
token: RELAY_TOKEN,
email: email,
form_id: formId || "",
event_type: eventType,
event_id: eventId, /* verbatim, so both paths always match */
source_url: location.href
};
var oppref = getOppref();
if (oppref) payload.oppref = oppref;
var externalId = getExternalId();
if (externalId) payload.external_id = externalId;
fetch(RELAY_URL, {
method: "POST",
keepalive: true,
headers: { "Content-Type": "application/json" },
body: JSON.stringify(payload)
}).catch(function () {});
} catch (e) {}
}
/* Capture the email while the form is still on the page. onFormSubmitted does
not reliably carry submissionValues, and by then the form may be removed. */
var lastEmail = "";
document.addEventListener("submit", function (e) {
var f = e.target;
if (!f || !f.querySelector) return;
var i = f.querySelector('input[name="email"], input[type="email"]');
if (i && i.value) lastEmail = i.value;
}, true);
/* Every HubSpot form on the site reports through this one message event, so no
module or theme JS needs editing to add coverage. */
window.addEventListener("message", function (e) {
var d = e.data;
if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return;
var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail;
if (!email) return; /* without an email there is no stable id to dedupe on */
var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT;
buildEventId(email, d.id).then(function (id) {
if (firedOnce(id)) return;
oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */
sendToRelay(email, d.id, eventType, id); /* path 2 */
});
});
})();
How Aditya Birla Fashion runs 20+ brands with ClickPost’s unified logsitics intelligence
Pantaloons, Allen Solly, Van Heusen, Louis Phillippe and more delivered effortlessly with ClickPost
86%
NDR to Delivery Conversion
4%
Fewer returns related complaints
100%
Doorstep Pickups
"I might onboard a new logistics partner, but I don't have to change any configuration. It just works the same as my existing partner. That is where I see value with ClickPost."
Head of Product (Ecommerce Backend), ABFRL
ABFRL's key challenges with logistics operations
ABFRL faced significant challenges in delivering online orders flawlessly within its omnichannel strategy.
Less accurate delivery date promises
Onboard and integrate each new carrier separately, then commit before knowing performance
Each carrier reported failed attempts and delivery events in its own format
Non systematic failed delivery recovery flows
Returns handled through a basic return API
The same doorstep questions asked regardless of return reason
With ClickPost: How ABFRL's operations changed as they scaled
ClickPost provides powerful, AI-first logistics automations that support 20+ brands from ABFRL, including Van Heusen, Allen Solly & Louis Philippe. These help increase customer satisfaction and maintain operational excellence.
Accurate delivery date promises on PDP and throughout tracking
API integration with any carrier, enables experiments to see how it performs first
Unified statuses for tracking, delivery exceptions across every carrier
Automated NDR journeys with customer feedback passed straight to the carrier
Full returns management, with flagged reasons like a wrong item dispatched held for manual approval
Doorstep QC questions tailored to each return reason (tag intact for size and fit, brand match for wrong item)
About the company
India’s premier fashion house with 20+ brands including Pantaloons, Allen Solly, Louis Phillipe, Van Huesen