and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

91ÊÓƵ

See where your logistics stands on automation Start assessment

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How Moving Away From Aggregator Shipping Helped Bestseller Amp up its Pre-Dispatch Operations

Clickpost's configurable pre-dispatch modules streamline the pre-shipment process with efficient automation, enhancing operational efficiency.

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Read Case Study
Case Study_Bestseller-1
< 24Hrs

For Carrier Integrations

100%

Automated Pre-Dispatch

~ 30%

Savings on Shipping Costs

A Desire to Turbo-Charge

Bestseller India was once considering collaborating with an Aggregator to streamline their Pre-Dispatch Operations. Their intention was to enhance the efficiency of their workflow to meet the demands of their customer base. Upon deliberation, they understood the potential complexities such a partnership could pose. This would hold particularly true during sudden sales peaks like the festive season.

First off, relinquishing direct control over carriers could lead to uncertainties and compromises in service quality. An average aggregator's poor tech support infrastructure and slow response times could exacerbate any operational issues, potentially causing delays and customer dissatisfaction.

Aggregators were also hesitant to customize solutions tailored to Bestseller's specific needs, further complicating the integration process. Additionally, any troubleshooting or resolution was anticipated to be sluggish, impeding the brand's optimization efforts. 


The Need for Speed

Bestseller needed a logistics solution platform which would give them the freedom to :

1) Configure & automate pre-dispatch workflows

2) Stay in control of carrier partners with brand-carrier SLAs

3) Customise tech, supported by a dedicated team


Fuelling Visions

Using ClickPost, Bestseller was able to integrate with their carriers within 24 hours, maintaining control over their SLAs. Leveraging ClickPost's ML engine, they optimized carrier allocation, and were able to cut shipping costs while enhancing efficiency. Automated workflows streamlined their order processes, reducing errors and boosting pre-dispatch TAT. Implementing ClickPost's EDD toolkit improved their customer's shopping experience, increasing add-to-cart rates.


At the Finish Line…

...Bestseller achieved superior delivery performance while simultaneously reducing shipping costs. Streamlining order-to-dispatch time and eliminating manual errors enhanced their shipping operations' efficiency significantly. ClickPost also helped BESTSELLER slash pincode-related delivery exceptions.....

Bestseller X ClickPost, automated pre-dispatch for incredible order-to-dispatch TATs!

Bestseller_(Unternehmen)_logo

Hey BESTSELLER!

Founded in Denmark in 1975, BESTSELLER Group is the visionary force behind over 20 fashion-forward brands.

In India, BESTSELLER boasts a robust presence with 313 exclusive brand outlets and a footprint in over 1,785 shop-in-shops.

Catering to diverse fashion preferences, BESTSELLER India represents and markets six renowned brands: JACK & JONES, VERO MODA, ONLY, SELECTED HOMME, JACK & JONES Junior, and KIDS ONLY.


Website

https://bestseller.com


Industry

Apparel


Channel

eCommerce Store


Solutions Used

Automated Pre-Dispatch Module


Use Case

Intelligent automation of pre-dispatch tasks for quick order-to-dispatch TAT

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How DaMENSCH reduced RTO rate by 54% with the help of ClickPost

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