and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

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  • fi_2285485 (1) Go live in under 2 hours with direct WABA setup from the ClickPost dashboard
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    Frequently asked questions

    Why do ecommerce businesses need to integrate with communication gateways?

    Ecommerce businesses must integrate with communication gateways in order to talk to their customers one-on-one. Consistent customer communication helps build trust and increase brand loyalty. It is also the easiest way for customers to get in touch with businesses for queries. On the other hand, communication channels help retailers share important information about their stores with their customers like price drops, discounts, sales, and more.

    What features should a business look for in a communication partner?

    Some of the must-have features for a communication partner include - multi-channel messaging channels, trackable campaigns, high uptime, personalisable customer journeys, data-driven insights, outbound and inbound calling, multilingual support, and 24/7 customer care.

    Which communication channels are the most effective in improving customer experience?

    While every communication channel has its own set of advantages, the most important communication channel for businesses to use now is WhatsApp Business. WhatsApp is popular across the world because it lends itself very well to marketing efforts. Communication providers offering WhatsApp Business API integrations allow businesses to grow rapidly through its Catalog feature. Here, customers can make in-app purchases without ever visiting the website or marketplace.

    What is omnichannel communication?

    Omnichannel communication refers to speaking to customers on all channels, i.e., WhatsApp, SMS, Email, and social media. In omnichannel communication, brands maintain consistent voice across all platforms to ensure brand messaging stays intact regardless of where the customer comes across them. The biggest advantages of omnichannel communication include higher customer loyalty, ease of shopping, and trust.

    How can the ClickPost gateway help businesses simplify customer communication?

    Integrating with ClickPost gives brands instant access to all the communication gateways ClickPost is connected with. This means ecommerce businesses do not need separate subscriptions or contracts to start using any of the channels. The ClickPost gateway allows ecommerce merchants to send order-based notifications to customers across all available communication channels.
    . window.disableHubSpotCookieBanner = true; function killNative() { var n = document.getElementById("hs-eu-cookie-confirmation"); if (n && n.parentNode) { n.parentNode.removeChild(n); return true; } return false; } killNative(); if (window.MutationObserver) { var mo = new MutationObserver(function () { killNative(); }); mo.observe(document.documentElement, { childList: true, subtree: true }); setTimeout(function () { mo.disconnect(); }, 15000); } var COOKIE = "cp_cookie_consent"; var EU = ["at","be","bg","hr","cy","cz","dk","ee","fi","fr","de","gr","hu","ie","it","lv","lt","lu","mt","nl","pl","pt","ro","sk","si","es","se","gb","uk","is","li","no","ch"]; function readCookie(nm) { var m = document.cookie.match(new RegExp("(?:^|; )" + nm + "=([^;]*)")); return m ? decodeURIComponent(m[1]) : null; } function writeCookie(nm, val, days) { var d = new Date(); d.setTime(d.getTime() + (days * 864e5)); document.cookie = nm + "=" + encodeURIComponent(val) + ";expires=" + d.toUTCString() + ";path=/;SameSite=Lax" + (location.protocol === "https:" ? ";Secure" : ""); } function stored() { var raw = readCookie(COOKIE); if (!raw) return null; try { var o = JSON.parse(raw); if (typeof o.analytics === "boolean") return o; } catch (e) {} return null; } function apply(state, revoke) { window._hsp = window._hsp || []; window._hsp.push(["setHubSpotConsent", { analytics: !!state.analytics, advertisement: !!state.advertisement, functionality: !!state.functionality }]); if (revoke && !state.analytics && !state.advertisement && !state.functionality) { window._hsp.push(["revokeCookieConsent"]); } window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: "cp_cookie_consent", cp_consent_analytics: !!state.analytics, cp_consent_advertisement: !!state.advertisement, cp_consent_functionality: !!state.functionality }); document.documentElement.setAttribute("data-cp-consent", "set"); } function inScope(banner) { if (banner.getAttribute("data-scope") !== "eu_only") return true; var geo = (document.body.getAttribute("data-geo_location") || "").toLowerCase(); if (!geo) return true; return EU.indexOf(geo) !== -1; } function init(banner) { var days = parseInt(banner.getAttribute("data-days"), 10) || 180; var prefs = banner.querySelector("[data-cpcb-prefs]"); var compact = banner.querySelector('[data-cpcb-actions="compact"]'); var expanded = banner.querySelector('[data-cpcb-actions="expanded"]'); var toggles = banner.querySelectorAll("[data-cpcb-toggle]"); function show() { banner.hidden = false; requestAnimationFrame(function () { banner.classList.add("is-visible"); }); } function hide() { banner.classList.remove("is-visible"); setTimeout(function () { banner.hidden = true; }, 300); } function collapse() { if (!prefs) return; prefs.hidden = true; if (expanded) expanded.hidden = true; if (compact) compact.hidden = false; } function expand() { if (!prefs) return; prefs.hidden = false; if (compact) compact.hidden = true; if (expanded) expanded.hidden = false; } function paint(state) { Array.prototype.forEach.call(toggles, function (t) { var key = t.getAttribute("data-cpcb-toggle"); if (key === "necessary") { t.setAttribute("aria-checked", "true"); return; } t.setAttribute("aria-checked", state[key] ? "true" : "false"); }); } function fromToggles() { var state = { analytics: false, advertisement: false, functionality: false }; Array.prototype.forEach.call(toggles, function (t) { var key = t.getAttribute("data-cpcb-toggle"); if (key in state) state[key] = t.getAttribute("aria-checked") === "true"; }); return state; } function commit(state, revoke) { writeCookie(COOKIE, JSON.stringify({ analytics: !!state.analytics, advertisement: !!state.advertisement, functionality: !!state.functionality, v: 1, ts: Date.now() }), days); apply(state, revoke); hide(); } Array.prototype.forEach.call(toggles, function (t) { if (t.disabled) return; t.addEventListener("click", function () { t.setAttribute("aria-checked", t.getAttribute("aria-checked") === "true" ? "false" : "true"); }); }); banner.addEventListener("click", function (e) { if (!e.target || !e.target.closest) return; var btn = e.target.closest("[data-cpcb-action]"); if (!btn) return; var action = btn.getAttribute("data-cpcb-action"); if (action === "customise") { expand(); return; } if (action === "accept") { commit({ analytics: true, advertisement: true, functionality: true }, false); return; } if (action === "reject") { commit({ analytics: false, advertisement: false, functionality: false }, true); return; } if (action === "save") { commit(fromToggles(), true); return; } }); var existing = stored(); if (existing) { apply(existing, false); paint(existing); collapse(); } else if (!inScope(banner)) { // Out of the consent-required region: implied consent, banner never shown. commitSilently(); } else { collapse(); show(); } function commitSilently() { var all = { analytics: true, advertisement: true, functionality: true }; writeCookie(COOKIE, JSON.stringify({ analytics: true, advertisement: true, functionality: true, v: 1, ts: Date.now(), implied: true }), days); apply(all, false); } // Public re-open hook for a footer "Cookie settings" link. window.cpCookieBanner = window.cpCookieBanner || {}; window.cpCookieBanner.open = function () { var s = stored() || { analytics: false, advertisement: false, functionality: false }; paint(s); expand(); show(); }; } function boot() { var banners = document.querySelectorAll("[data-cpcb]"); if (!banners.length) return; init(banners[0]); document.addEventListener("click", function (e) { if (!e.target || !e.target.closest) return; var trigger = e.target.closest("[data-cp-cookie-settings]"); if (!trigger) return; e.preventDefault(); if (window.cpCookieBanner && window.cpCookieBanner.open) window.cpCookieBanner.open(); }); } if (document.readyState === "loading") { document.addEventListener("DOMContentLoaded", boot); } else { boot(); } })();