and runs during HTML parse, but hubspotutk is set by
js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie
does not exist yet, so a single read returns nothing and the visitor gets no
external ID at all — and a first visit is exactly what an ad click is. So
poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays
a queue, so an init queued a second or two in still lands before any events
are transmitted. */
(function attachExternalId() {
var attempts = 0;
var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */
var timer = null;
function tryAttach() {
var raw = getExternalId();
if (!raw) {
if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer);
return;
}
if (timer) clearInterval(timer);
sha256Hex(raw).then(function (hash) {
oaiq("init", { user: { external_id_sha256: hash } });
}).catch(function () {});
}
tryAttach(); /* returning visitor: immediate */
if (!getExternalId()) timer = setInterval(tryAttach, 200);
})();
/* ---------------------------------------------------------------------------
2. Load the SDK off the critical path
Whichever comes first: the main thread going idle after load, or the first
sign of real user intent. No preconnect on purpose — a TLS handshake during
LCP for a script we deliberately deferred is a net loss.
Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms.
------------------------------------------------------------------------ */
var loaded = false;
var INTENT = ["pointerdown", "keydown", "scroll"];
function loadSdk() {
if (loaded) return;
loaded = true;
INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); });
var s = document.createElement("script");
s.src = SDK;
s.async = true;
s.fetchPriority = "low";
document.head.appendChild(s);
}
INTENT.forEach(function (t) {
addEventListener(t, loadSdk, { passive: true, once: true });
});
addEventListener("load", function () {
window.requestIdleCallback
? requestIdleCallback(loadSdk, { timeout: 2500 })
: setTimeout(loadSdk, 1500);
}, { once: true });
/* ---------------------------------------------------------------------------
3. Conversion id
sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex,
"lead_" prefix.
- email lowercased/trimmed so casing does not fork the id
- formId keeps two different forms in the same hour from colliding
- the hour bucket is only the server's fallback; the id computed here is
sent to the relay verbatim, so the two paths cannot disagree even when
a submit straddles an hour boundary
Ads Manager's own sample omits event_id. We send it so the pixel event and
the relay event collapse into one conversion instead of counting twice.
------------------------------------------------------------------------ */
function buildEventId(email, formId) {
var seed = [
String(email || "").trim().toLowerCase(),
String(formId || ""),
new Date().toISOString().slice(0, 13)
].join("|");
return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) {
var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) {
return b.toString(16).padStart(2, "0");
}).join("");
return "lead_" + hex.slice(0, 20);
});
}
/* Guards a re-fire from the history.pushState that book-a-demo-core.js runs
after submit, and from back-navigation onto the same state. */
function firedOnce(id) {
try {
if (sessionStorage.getItem("oaiq_" + id)) return true;
sessionStorage.setItem("oaiq_" + id, "1");
return false;
} catch (e) {
return false; /* private mode / blocked storage: fire rather than lose it */
}
}
/* Path 2. keepalive lets the request finish even if the page navigates away.
Failures are swallowed deliberately: a reporting call must never surface an
error to someone who just submitted a form.
The relay hashes the email server-side into user.emails_sha256 and adds the
caller's IP and user agent, so this event carries the same match signals the
pixel gets for free. */
function sendToRelay(email, formId, eventType, eventId) {
try {
var payload = {
token: RELAY_TOKEN,
email: email,
form_id: formId || "",
event_type: eventType,
event_id: eventId, /* verbatim, so both paths always match */
source_url: location.href
};
var oppref = getOppref();
if (oppref) payload.oppref = oppref;
var externalId = getExternalId();
if (externalId) payload.external_id = externalId;
fetch(RELAY_URL, {
method: "POST",
keepalive: true,
headers: { "Content-Type": "application/json" },
body: JSON.stringify(payload)
}).catch(function () {});
} catch (e) {}
}
/* Capture the email while the form is still on the page. onFormSubmitted does
not reliably carry submissionValues, and by then the form may be removed. */
var lastEmail = "";
document.addEventListener("submit", function (e) {
var f = e.target;
if (!f || !f.querySelector) return;
var i = f.querySelector('input[name="email"], input[type="email"]');
if (i && i.value) lastEmail = i.value;
}, true);
/* Every HubSpot form on the site reports through this one message event, so no
module or theme JS needs editing to add coverage. */
window.addEventListener("message", function (e) {
var d = e.data;
if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return;
var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail;
if (!email) return; /* without an email there is no stable id to dedupe on */
var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT;
buildEventId(email, d.id).then(function (id) {
if (firedOnce(id)) return;
oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */
sendToRelay(email, d.id, eventType, id); /* path 2 */
});
});
})();
The MyMuse Playbook: 100% of NDRs Now Managed by Parth AI
"For any brand aiming for high-level scaling, the introduction of AI into operations, where it's a fitting solution, is a must. ClickPost’s Parth exemplifies this.” - Sharad Narayanan, Operations Lead, MyMuse
The Challenge: When Managing Failed Deliveries Becomes a Full-Time Job
As MyMuse’s orders skyrocketed, so did their RTOs. Their team was trapped in a cycle of manual follow-ups, spending 3 hours daily just managing failed deliveries. This became an operational bottleneck, especially during peak seasons like Valentine’s Day where 30% of the orders became NDRs.
What MyMuse Needed:
Bring down the 72 hours NDR resolution time
A system that would thrive under the pressure of peak seasons
Maintain discretion and uphold their brand's values
How Parth AI brought a Radical Transformation
Parth AI brought about a strategic transformation within MyMuse’s operations. Parth instantly became a core part of their team, autonomously handling 100% of failed deliveries with a precision no human could match.
Parth resolves 80% of NDRs on the same day
Human-like conversations to engage customers with empathy
Parth learns and improves with every interaction, getting smarter and more efficient every day
My Muse founders listen to Parth's calls daily to better understand resolution strategy
About MyMuse
MyMuse is India's leading intimate wellness brand, redefining how people approach intimacy by offering thoughtfully designed products for wellness, pleasure, and connection. They champion quality, prioritizing timely deliveries and keep customer experience at the core of their brand.
Website
Industry
D2C Wellness
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