and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

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Kapiva Digitizes PODs & Saves 72+ Hours Monthly with ClickPost

ClickPost has streamlined our B2B logistics with instant POD access, better visibility, and timely appointment adherence. The time savings and process efficiency we’ve achieved are invaluable. Our teams can now focus on growth, not firefighting. - Rahul Kumar, Director of Operations, Kapiva

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Kapiva B2B

Introduction

Kapiva’s growing B2B business required handling PO-based and non-PO orders, complex appointment scheduling, and strict SLA adherence for delivery. However, manual processes around order processing, appointment coordination, and Proof of Delivery (POD) collection were slowing down operations and impacting efficiency.

The central logistics team spent 72+ hours every month chasing transporters for PODs, while appointment deliveries often risked delays due to manual follow-ups.

Kapiva turned to ClickPost to simplify and digitize its B2B logistics.

 

The Push for Digitization

Scaling B2B logistics across 5 warehouses and 3 sales channels created major operational bottlenecks:

  • Time-Consuming POD Collection: 72+ hours per month wasted collating PODs from multiple transporters, delaying payments and reconciliation.
  • Missed Appointment Deliveries: Manual coordination led to missed slots and frequent SLA breaches.
  • Fragmented Visibility: No real-time updates from local transporters → blind spots in ground-level ops.
  • Payment Cycle Delays: Reconciliation was held up by missing PODs, extending payment cycles by 3+ days.

 

Building a Smarter Flow

Kapiva partnered with ClickPost to digitize and automate critical workflows:

  • Automated POD Collection: PODs instantly available on ClickPost, eliminating manual collation.
  • Appointment Reminders: Automated alerts improved adherence and reduced missed slots.
  • Saarthi App for non-API Transporters: 90%+ of local transporters onboarded within 1 month, enabling real-time updates and digital POD sharing.
  • File Upload Order Tracking: Seamless order visibility across warehouses and sales channels.

 

Metric Before ClickPost After ClickPost
POD Collection 72 hrs/month (manual) Instant → ~75 hrs saved every month (900+ hrs annually)
SLA Adherence Frequent breaches (missed slots) +15% improvement (from ~75% → 90%+)
Appointment Deliveries Manual follow-ups, missed slots Automated reminders → higher adherence
Transporter Visibility Manual updates, fragmented 90%+ onboarded to Saarthi App → real-time
Payment Cycles Delayed by 3+ days On-time → faster by 3 days

Kapiva’s journey with ClickPost shows how digitizing POD management and appointment scheduling unlocks massive efficiency. By saving 72+ hours monthly, improving SLA adherence, and bringing real-time visibility across transporters, Kapiva has transformed its B2B logistics into a scalable, growth-ready operation.

 

Ready to simplify your B2B logistics? Book a demo

 

kapiva

About the Brand

Kapiva is on a mission to make healthy living easy and accessible. Rooted in India’s rich Ayurvedic heritage, Kapiva combines timeless traditions with modern technology to deliver authentic products that naturally enhance lifestyle and well-being.

Industry: Health & Wellness (Ayurvedic Consumer Products)

Warehouses: 5 Regional B2B Warehouses (3PL Managed)

B2B Channels: GT, MT, MP (North India as largest contributor)

Solutions Used: POD Management | Appointment Scheduling | Saarthi App | Visibility | Order Creation

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