and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

91Ƶ

See where your logistics stands on automation Start assessment

Book a demo
Intelligence
Parth - AI Voice Agents COD order confirmations, NDR recovery AI Carrier Allocation 200B+ data points evaluate the best carrier per order. Apex Identifies and acts on exceptions Ally Agentic support for all channels
D2C Shipping
Multi-Carrier Integrations Branded Tracking Returns & Exchanges Failed Delivery Management Delivery Date Estimates Order Editing Notifications
Specialised Shipping
ClickPost Darwin B2B and bulk shipping Hyperlocal deliveries D2C quick commerce Cross Border Ship eCommerce orders worldwide
Featured
Header Feature Festive Readiness Hub Everything you need to hold delivery promises through peak season. Get ready
Use cases by category
Fashion and lifestyle Beauty and cosmetics Home decor and furniture Health and Wellness Consumer Electronics
Integrations
Carriers 600+ carriers across 30+ countries Storefronts Shopify, Magento, WooCommerce and more WMS/OMS Sync orders and inventory both ways Communication gateways WhatsApp, SMS, email and voice
Tool
ROI Calculator (1) NDR ROI Calculator See what a 40% RTO cut is worth on your monthly volume. Run the numbers
Resources
Blog Deep dives & guides Ebooks & reports Research & benchmarks Assessments Tools to assess your D2C operations
New report
RTO Playbook (1) 90-Day RTO Reduction Playbook Go from diagnosis to a 25% cut in RTO in 90 days. Get the playbook
India US
Customers 91Ƶ
Book a demo

“With ClickPost, every courier booking happens from one panel - B2B, B2C, Quick Commerce. Tracking, analytics, and billing are a click away, and the process is system-driven instead of people-dependent.” -

 

 

Scaling Omnichannel Operations Without Losing Control

As Giva scaled to 250+ stores (Aug 2025) with plans to reach 350 by Mar 2026, shipment volumes surged across channels. But day-to-day logistics operations relied on multiple carrier portals, spreadsheets, and manual follow-ups; slowing execution and obscuring shipment statuses.
Giva adopted ClickPost to centralize carrier workflows, digitize appointments and PODs, and provide a single source of truth for store, inter-warehouse and last mile movements.

 

Where Manual Processes Created Roadblocks

Growing store count and shipment complexity exposed operational bottlenecks:

  • Fragmented tools & logins: Booking across 10–15 courier portals created credential sprawl and AWB tracking chaos.

  • Opaque tracking: Teams lacked a unified view of where shipments were, which ones were priority, and which were at risk.

  • Returns (RTO) blind spots: Reasons for returns surfaced late - often after consignments reached back to the warehouse.

  • Manual appointment coordination: Emails and calls to schedule/confirm marketplace slots increased SLA risk.

  • High people dependency: Dedicated staff tracked, chased, and reconciled - effort that didn’t scale with omnichannel growth.

Building a Smarter Flow

Giva and ClickPost Darwin partnered to streamline critical B2B workflows:

  • Unified Booking & Order Creation
     One portal for all carriers. Teams generate LR/AWB, labels, and documents from a single interface - no hopping across transporter sites.

  • Real-Time Visibility & Control Tower
     A consolidated dashboard to search by AWB/order ID, prioritize appointment or high-value consignments, and act on aging/no-movement alerts.

  • Appointment Scheduling (Auto-Emails)
     User-friendly appointment workflows trigger courier notifications in ~2 minutes - reducing manual mail trails and missed slots.

  • POD Management & Reconciliation Readiness
     Centralized PODs support finance closure. ClickPost Darwin roadmapped AI enhancements: auto-sharpen blurred images, trigger re-upload requests to carriers, and capture receiver ID alongside the POD for airtight proof.

  • Policy & Security Fit
    For high-security movement (BBC vans for ~95% of volume), ClickPost Darwin supports strict handover protocols and is exploring lat/long capture on delivery for added assurance.

“Our Excel-heavy B2B routine took 2–3 hours/day. With ClickPost Darwin, the same work takes 20–30 minutes - and our floor ops and appointment identification are far more accurate.” - Poorna Tejaswi (B2B -  Quick Commerce Dept.), Giva

 

Impact in Numbers

 

Metric Before ClickPost Darwin After ClickPost Darwin
Daily B2B Ops Time (planning, booking, coordination) 2 - 3 hours/day (spreadsheets & emails) 20–30 mins/day (↓ ~75–85%)
Carrier Booking 10–15 portals & credentials Single portal for all carriers
Priority & Appointment Visibility Manual checks; missed escalations Control Tower flags at-risk & appointment shipments
Appointment Emails Manual drafting & follow-ups Auto-emails in ~2 mins; fewer missed slots
Manpower Dependency High (chase, track, reconcile) System-driven workflows; fewer follow-ups
POD & Finance Prep Scattered images; slow closure Centralized PODs; AI roadmap for re-upload & ID capture

Ready to simplify omni channel logistics like Giva?

Book a demo to see how ClickPost can centralize booking, sharpen visibility, and slash manual hours.

Giva Logo (new)
About GIVA

Giva is a fast-growing jewelry brand with a rapidly expanding offline footprint across India. Formerly a D2C brand, Giva today focuses on an omnichannel model. To support this growth, the logistics and operations team manages high-security, time-sensitive movements from warehouses to stores, between facilities and for last mile operations seamlessly with ClickPost.

 
Website

Industry

Jewelry & Lifestyle

 
Warehouses:

Central DC + Regional B2B Nodes

 
B2B Channels

Warehouse → Store replenishment, Warehouse ↔ Warehouse transfers

 
Primary Transporters

BVC Logistics, Ekart logistics

 
Solutions Used

Booking & Order Creation | Courier Recommendation| Visibility | Control Tower | Appointment Scheduling | POD Management | Reconciliation

Other Customer Success Stories

Fashion & Apparel

How DaMENSCH reduced RTO rate by 54% with the help of ClickPost

Read Case Study

Jewellery

How Caratlane perfected their Omni-Channel customer experience

Read Case Study

Kids apparel

How HOPSCOTCH Boosted PDP Conversion Rate by 5% With ClickPost

Read Case Study
READ ALL CASE STUDIES

Industry Leaders Love These Solutions

Integrated Tracking
Read More
image (6)
Shopify Return App
Read More
image (7)
Returns Manager
Read More
image (8)
Automated carrier allocation
Read More
Carrier allocation
NDR management
Read More
alert
Order tracking notifications
Read More
Order notifications-8
COD orders management
Read More
COD ordera reconciliation
Estimated Delivery Date Predictor
Read More
EDD prediction
Reports and analytics
Read More
Reports & analytics
B2B/MPS Shipping solutions
Read More
B2B-MPS
 Logistics Automation
Read More
Multi-carrier integration

Wondering where we can take your business? Let's figure out together.

CONNECT WITH US
. window.disableHubSpotCookieBanner = true; function killNative() { var n = document.getElementById("hs-eu-cookie-confirmation"); if (n && n.parentNode) { n.parentNode.removeChild(n); return true; } return false; } killNative(); if (window.MutationObserver) { var mo = new MutationObserver(function () { killNative(); }); mo.observe(document.documentElement, { childList: true, subtree: true }); setTimeout(function () { mo.disconnect(); }, 15000); } var COOKIE = "cp_cookie_consent"; var EU = ["at","be","bg","hr","cy","cz","dk","ee","fi","fr","de","gr","hu","ie","it","lv","lt","lu","mt","nl","pl","pt","ro","sk","si","es","se","gb","uk","is","li","no","ch"]; function readCookie(nm) { var m = document.cookie.match(new RegExp("(?:^|; )" + nm + "=([^;]*)")); return m ? decodeURIComponent(m[1]) : null; } function writeCookie(nm, val, days) { var d = new Date(); d.setTime(d.getTime() + (days * 864e5)); document.cookie = nm + "=" + encodeURIComponent(val) + ";expires=" + d.toUTCString() + ";path=/;SameSite=Lax" + (location.protocol === "https:" ? ";Secure" : ""); } function stored() { var raw = readCookie(COOKIE); if (!raw) return null; try { var o = JSON.parse(raw); if (typeof o.analytics === "boolean") return o; } catch (e) {} return null; } function apply(state, revoke) { window._hsp = window._hsp || []; window._hsp.push(["setHubSpotConsent", { analytics: !!state.analytics, advertisement: !!state.advertisement, functionality: !!state.functionality }]); if (revoke && !state.analytics && !state.advertisement && !state.functionality) { window._hsp.push(["revokeCookieConsent"]); } window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: "cp_cookie_consent", cp_consent_analytics: !!state.analytics, cp_consent_advertisement: !!state.advertisement, cp_consent_functionality: !!state.functionality }); document.documentElement.setAttribute("data-cp-consent", "set"); } function inScope(banner) { if (banner.getAttribute("data-scope") !== "eu_only") return true; var geo = (document.body.getAttribute("data-geo_location") || "").toLowerCase(); if (!geo) return true; return EU.indexOf(geo) !== -1; } function init(banner) { var days = parseInt(banner.getAttribute("data-days"), 10) || 180; var prefs = banner.querySelector("[data-cpcb-prefs]"); var compact = banner.querySelector('[data-cpcb-actions="compact"]'); var expanded = banner.querySelector('[data-cpcb-actions="expanded"]'); var toggles = banner.querySelectorAll("[data-cpcb-toggle]"); function show() { banner.hidden = false; requestAnimationFrame(function () { banner.classList.add("is-visible"); }); } function hide() { banner.classList.remove("is-visible"); setTimeout(function () { banner.hidden = true; }, 300); } function collapse() { if (!prefs) return; prefs.hidden = true; if (expanded) expanded.hidden = true; if (compact) compact.hidden = false; } function expand() { if (!prefs) return; prefs.hidden = false; if (compact) compact.hidden = true; if (expanded) expanded.hidden = false; } function paint(state) { Array.prototype.forEach.call(toggles, function (t) { var key = t.getAttribute("data-cpcb-toggle"); if (key === "necessary") { t.setAttribute("aria-checked", "true"); return; } t.setAttribute("aria-checked", state[key] ? "true" : "false"); }); } function fromToggles() { var state = { analytics: false, advertisement: false, functionality: false }; Array.prototype.forEach.call(toggles, function (t) { var key = t.getAttribute("data-cpcb-toggle"); if (key in state) state[key] = t.getAttribute("aria-checked") === "true"; }); return state; } function commit(state, revoke) { writeCookie(COOKIE, JSON.stringify({ analytics: !!state.analytics, advertisement: !!state.advertisement, functionality: !!state.functionality, v: 1, ts: Date.now() }), days); apply(state, revoke); hide(); } Array.prototype.forEach.call(toggles, function (t) { if (t.disabled) return; t.addEventListener("click", function () { t.setAttribute("aria-checked", t.getAttribute("aria-checked") === "true" ? "false" : "true"); }); }); banner.addEventListener("click", function (e) { if (!e.target || !e.target.closest) return; var btn = e.target.closest("[data-cpcb-action]"); if (!btn) return; var action = btn.getAttribute("data-cpcb-action"); if (action === "customise") { expand(); return; } if (action === "accept") { commit({ analytics: true, advertisement: true, functionality: true }, false); return; } if (action === "reject") { commit({ analytics: false, advertisement: false, functionality: false }, true); return; } if (action === "save") { commit(fromToggles(), true); return; } }); var existing = stored(); if (existing) { apply(existing, false); paint(existing); collapse(); } else if (!inScope(banner)) { // Out of the consent-required region: implied consent, banner never shown. commitSilently(); } else { collapse(); show(); } function commitSilently() { var all = { analytics: true, advertisement: true, functionality: true }; writeCookie(COOKIE, JSON.stringify({ analytics: true, advertisement: true, functionality: true, v: 1, ts: Date.now(), implied: true }), days); apply(all, false); } // Public re-open hook for a footer "Cookie settings" link. window.cpCookieBanner = window.cpCookieBanner || {}; window.cpCookieBanner.open = function () { var s = stored() || { analytics: false, advertisement: false, functionality: false }; paint(s); expand(); show(); }; } function boot() { var banners = document.querySelectorAll("[data-cpcb]"); if (!banners.length) return; init(banners[0]); document.addEventListener("click", function (e) { if (!e.target || !e.target.closest) return; var trigger = e.target.closest("[data-cp-cookie-settings]"); if (!trigger) return; e.preventDefault(); if (window.cpCookieBanner && window.cpCookieBanner.open) window.cpCookieBanner.open(); }); } if (document.readyState === "loading") { document.addEventListener("DOMContentLoaded", boot); } else { boot(); } })();