and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

91ÊÓƵ

See where your logistics stands on automation Start assessment

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Parth - AI Voice Agents COD order confirmations, NDR recovery AI Carrier Allocation 200B+ data points evaluate the best carrier per order. Apex Identifies and acts on exceptions Ally Agentic support for all channels
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ClickPost Darwin B2B and bulk shipping Hyperlocal deliveries D2C quick commerce Cross Border Ship eCommerce orders worldwide
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Header Feature Festive Readiness Hub Everything you need to hold delivery promises through peak season. Get ready
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RTO Playbook (1) 90-Day RTO Reduction Playbook Go from diagnosis to a 25% cut in RTO in 90 days. Get the playbook
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Customers 91ÊÓƵ
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How Caratlane Perfected Their Omni-Channel Customer Experience With ClickPost

ClickPost's automated logistics solutions resolve shipment delays, improve on-time deliveries, & provide real-time order visibility.

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Read Case Study
Case Study_Carat Lane
30%

Reduction in Return-To-Origin (RTOs)

21X

Growth in Monthly Shipments

93%

Meeting Delivery Expectations Rating

A Diamond in a Rough Spot

With the decision to enter the realm of omni-channel commerce, CaratLane, a customer-first brand, found themselves navigating through a labyrinth of logistical challenges. These hurdles translated into soaring costs, dwindling profitability, and a disjointed post-purchase journey. Their commitment to delivering seamless experiences across all channels was proving to be a daunting task.

Their dependence on manual processing combined with the absence of robust data analytics only exacerbated matters, driving logistics expenses up while tightening profit margins. And an inability to effectively track and resolve stalled or delayed shipments compounded their woes.

Recognizing the importance of rectifying these issues to uphold their customer-centric ethos, CaratLane embarked on a quest for a solution that would not only optimize their logistics but also prioritize the satisfaction of their clientele.


For Flawless Experience...

CaratLane was on the lookout for solutions that would:

1. Simplify operations by automating order processing and leveraging advanced data analytics, which would cut down on logistics costs and boost profitability.


2. Enhance tracking and resolution processes for shipments, ensuring swift action in case of delays or issues. This would lead to happier, loyal customers.


3. Ensure a consistent post-purchase journey across all channels, aligning perfectly with CaratLane's strategy to leave customers with a lasting positive shopping experience.


Omni-Channel Excellence

ClickPost teamed up with CaratLane to tackle their unique challenges head-on with tailor-made solutions. By integrating APIs, digitizing dispatches, and automating delay & NDR resolutions, ClickPost revolutionized CaratLane's logistics game.


A Carats-matic Outcome…

The result? A surge in monthly orders, smoother order-to-dispatch rates, and a kiss goodbye to manual errors. Thanks to improved communication and NDR automation, RTO rates plummeted by 30%, while a whopping 93% of customers raved about their delivery experience.

CaratLane X ClickPost, it's all about better logistics for slicker omni-channel management!

Caratlane-logo-PNG-Transparent

Hi CaratLane!

CaratLane is India's largest omni-channel jewellery brand, with a journey that began in 2008. 

Renowned for its exquisite designs, quality craftsmanship, and innovative approach to modern jewelry, CaratLane is headquartered in Chennai, TamilNadu.

Over the years, CaratLane has expanded to 148+ stores across 55+ Indian cities, with a Try@home service available in over 24 cities.


Website

www.caratlane.com


Industry

Jewellery


Channel

Omni-Channel


Solutions Used

Automated Logistics


Use Case

Automated Logistics Modules to ace omni-channel experience

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