and runs during HTML parse, but hubspotutk is set by js.hs-analytics.net, measured loading at ~834ms. On a first visit the cookie does not exist yet, so a single read returns nothing and the visitor gets no external ID at all — and a first visit is exactly what an ad click is. So poll briefly until HubSpot sets it. The SDK loads lazily (~4.5s) and replays a queue, so an init queued a second or two in still lands before any events are transmitted. */ (function attachExternalId() { var attempts = 0; var MAX_ATTEMPTS = 40; /* 40 x 200ms = 8s, then give up quietly */ var timer = null; function tryAttach() { var raw = getExternalId(); if (!raw) { if (++attempts >= MAX_ATTEMPTS && timer) clearInterval(timer); return; } if (timer) clearInterval(timer); sha256Hex(raw).then(function (hash) { oaiq("init", { user: { external_id_sha256: hash } }); }).catch(function () {}); } tryAttach(); /* returning visitor: immediate */ if (!getExternalId()) timer = setInterval(tryAttach, 200); })(); /* --------------------------------------------------------------------------- 2. Load the SDK off the critical path Whichever comes first: the main thread going idle after load, or the first sign of real user intent. No preconnect on purpose — a TLS handshake during LCP for a script we deliberately deferred is a net loss. Measured on clickpost.ai: load event 3614ms, SDK fetched 4508ms. ------------------------------------------------------------------------ */ var loaded = false; var INTENT = ["pointerdown", "keydown", "scroll"]; function loadSdk() { if (loaded) return; loaded = true; INTENT.forEach(function (t) { removeEventListener(t, loadSdk, { passive: true }); }); var s = document.createElement("script"); s.src = SDK; s.async = true; s.fetchPriority = "low"; document.head.appendChild(s); } INTENT.forEach(function (t) { addEventListener(t, loadSdk, { passive: true, once: true }); }); addEventListener("load", function () { window.requestIdleCallback ? requestIdleCallback(loadSdk, { timeout: 2500 }) : setTimeout(loadSdk, 1500); }, { once: true }); /* --------------------------------------------------------------------------- 3. Conversion id sha256(lowercase(email) + "|" + formId + "|" + ISO-hour), first 20 hex, "lead_" prefix. - email lowercased/trimmed so casing does not fork the id - formId keeps two different forms in the same hour from colliding - the hour bucket is only the server's fallback; the id computed here is sent to the relay verbatim, so the two paths cannot disagree even when a submit straddles an hour boundary Ads Manager's own sample omits event_id. We send it so the pixel event and the relay event collapse into one conversion instead of counting twice. ------------------------------------------------------------------------ */ function buildEventId(email, formId) { var seed = [ String(email || "").trim().toLowerCase(), String(formId || ""), new Date().toISOString().slice(0, 13) ].join("|"); return crypto.subtle.digest("SHA-256", new TextEncoder().encode(seed)).then(function (buf) { var hex = Array.prototype.map.call(new Uint8Array(buf), function (b) { return b.toString(16).padStart(2, "0"); }).join(""); return "lead_" + hex.slice(0, 20); }); } /* Guards a re-fire from the history.pushState that book-a-demo-core.js runs after submit, and from back-navigation onto the same state. */ function firedOnce(id) { try { if (sessionStorage.getItem("oaiq_" + id)) return true; sessionStorage.setItem("oaiq_" + id, "1"); return false; } catch (e) { return false; /* private mode / blocked storage: fire rather than lose it */ } } /* Path 2. keepalive lets the request finish even if the page navigates away. Failures are swallowed deliberately: a reporting call must never surface an error to someone who just submitted a form. The relay hashes the email server-side into user.emails_sha256 and adds the caller's IP and user agent, so this event carries the same match signals the pixel gets for free. */ function sendToRelay(email, formId, eventType, eventId) { try { var payload = { token: RELAY_TOKEN, email: email, form_id: formId || "", event_type: eventType, event_id: eventId, /* verbatim, so both paths always match */ source_url: location.href }; var oppref = getOppref(); if (oppref) payload.oppref = oppref; var externalId = getExternalId(); if (externalId) payload.external_id = externalId; fetch(RELAY_URL, { method: "POST", keepalive: true, headers: { "Content-Type": "application/json" }, body: JSON.stringify(payload) }).catch(function () {}); } catch (e) {} } /* Capture the email while the form is still on the page. onFormSubmitted does not reliably carry submissionValues, and by then the form may be removed. */ var lastEmail = ""; document.addEventListener("submit", function (e) { var f = e.target; if (!f || !f.querySelector) return; var i = f.querySelector('input[name="email"], input[type="email"]'); if (i && i.value) lastEmail = i.value; }, true); /* Every HubSpot form on the site reports through this one message event, so no module or theme JS needs editing to add coverage. */ window.addEventListener("message", function (e) { var d = e.data; if (!d || d.type !== "hsFormCallback" || d.eventName !== "onFormSubmitted") return; var email = (d.data && d.data.submissionValues && d.data.submissionValues.email) || lastEmail; if (!email) return; /* without an email there is no stable id to dedupe on */ var eventType = EVENT_BY_FORM[d.id] || EVENT_DEFAULT; buildEventId(email, d.id).then(function (id) { if (firedOnce(id)) return; oaiq("measure", eventType, { type: DATA_TYPE }, { event_id: id }); /* path 1 */ sendToRelay(email, d.id, eventType, id); /* path 2 */ }); }); })();

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How Arvind Fashions Harnessed the Power of Automated Logistics With ClickPost

ClickPost's automated NDR module helps you address non-delivery concerns, ensuring swift resolution for enhanced customer satisfaction.

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Read Case Study
Case Study_Arvind
23%

Reduction in RTO%

31%

Reduction in Delivery Lead Time

28%

Increase in NDR-to-Delivered%

A Problem with Deliveries

Apparel giant Arvind Fashions found themselves encountering multiple challenges with their manual logistics processes.  Resolving issues like failed deliveries, pickups, and shipment delays required manual workflows, slowing down operations.

Integrating with carriers was sluggish, and manually assigning them for every order delayed deliveries even more. The conspicuous absence of Estimated Delivery Dates (EDD) on their Product Detail Page (PDP) and real-time order status notifications contributed to prolonged lead times.

There existed a lack of visibility around shipment timelines and statuses, which impacted both their customers and internal teams. This in turn led to high Return to Origin (RTO) numbers. Coupled with inefficient operations, what resulted was an enormous spike of customer queries.

Managing RTO queries became an arduous task, with the customer support team relying on tracking data on Excel sheets. Failed deliveries and pickups exacerbated the situation, contributing to a substantial portion of "Where is my order" inquiries.


The Search for Visibility & Control

Arvind Fashions needed an all-in-one logistics system to :

1) Facilitate rapid integrations with all carriers

2)Automate courier allocation for shipments

3)Automate manual logistics processes

4) Provide visibility on order status for both customers and the in-house team

5) Automate resolution workflow in cases of failed deliveries, pickups or shipment delays


A Denim-ite Approach

ClickPost significantly improved Arvind Fashions' customer experience: it automated order manifestation, provided real-time shipment statuses via branded tracking pages and notifications, enhanced pre-order anticipation with Expected Delivery Dates (EDD), and facilitated easy integrations with multiple courier partners.


Numbers Speak Louder Than Words...

ClickPost helped Arvind Fashion achieve its commitment to delivering top-notch service by enabling smoother logistics. Arvind Fashions enjoyed ~25% decrease in RTO% and ~25% improvement in successful deliveries post NDR trigger. They were also able to nurture ~30% reduced order-to-dispatch time thanks to automation.

Arvind Fashions X ClickPost, automating logistics to exceed customer expectations!

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About Arvind Fashion


Arvind's story begins in the 1930s in Ahmedabad, India, where it emerged as a textile company.

Over the years, it has evolved into a dynamic and diversified corporation, with a global footprint in over 70 countries. Arvind's reputation for innovation spans its product range, from textiles to fashion.  

With a dynamic portfolio of over 27 leading global brands in India, Arvind has established itself as a leader & trendsetter in a rapidly evolving market.


Website

www.arvindfashions.com


Industry

Apparel


Channel

eCommerce & Retail Stores


Solutions Used

NDR Resolution Module


Use Case

Automated NDR workflows for successful deliveries and enhanced experiences.

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